TXMI 3210 Lecture Notes - Lecture 7: The Home Depot, Vertical Integration, North American Free Trade Agreement
Document Summary
Design, manufacturing, distribution, retailing, advertising, consulting, communications, publishing, etc. Free trade (multilateral and bilateral: nafta (u. s. , mexico, and canada, dr-cafta (u. s. , costa rica, el salvador, guatemala, honduras, Nicaragua, and the dominican republic: bilateral agreements with the u. s. = australia, chile, israel, jordan, Primary: materials, fur, leather, etc: starts 2 years ahead, growers and producers of raw materials, fur, leather, etc. Converters: first to plan and forecast (color and texture, often use imports from the third world. Secondary: industries, manufacturers, contractor that produce semi and finished fashion goods from materials produced on the primary level: work 6 months to 1. 5 years in advance, produce: finished and semi-finished goods, industries include: Biggest countries for contracting are vietnam and. Retail: the ultimate distribution level: vertical integration, industries include; brick and mortar and nonstore retailers. Specialty stores sell limited assortment of goods, ex: chicos, Category killers places that (cid:862)kill(cid:863) the s(cid:373)all e(cid:374)trepre(cid:374)eur, ex: Boutiques exclusive selection, few of a kind merchandise, trendy.