MARK 4650 Lecture Notes - Lecture 1: Constant Contact, Autoresponder, Email Tracking
15 Nov 2017
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Document Summary
Constant contact was founded as roving software in 1995, setting up shop in a cramped attic in brookline, massachusetts. In 2014, we unveiled our biggest innovation yet: a powerful new interface designed to be the all-in-one marketing solution. Through it all, we kept to our mission: to empower small businesses and nonprofits to grow customer relationships and succeed. Phila(cid:374)t(cid:396)hopy (cid:272)alled (cid:862)care (cid:863)- we believe thriving businesses are built on thriving communities. Plus program: automate emails, conduct surveys, collect donations, offer coupons, run events. Segmentation: set up an email series for similar customers - like contacts in the same area, or who attended an event. With autoresponder, when you send targeted messages created with them in mind, your relationships get better (and so do your results). Reporting: easy-to-read reports to track your marketing success in real time, engagement report, compare campaigns, click-tracking heat map, mobile open rate, track your marketing on-the-go.
