FDNS 2100 Lecture Notes - Lecture 6: Cnn, Cultural Literacy, Weber Shandwick

• School: University of Georgia
• Department: Foods and Nutrition
• Course: FDNS 2100
• Professor: Paige Berger

Document Summary

The public relations industry is growing in many nations. Almost billion spent each year in the united states. Expected growth of 23% in asian revenue in the next five years. One of the top 50 professions for job opportunity and salary potential. Ability to frame and convey information and ideas. Increasingly, the ability to do so in small amounts of text as we move toward social media content. Being organized enough to understand the big picture . Ex: fitting a campaign within a realistic budget or a larger brand image. Even more important as different departments become integrated. Primarily, a focus on the managerial side of business and economics. Constantly evolving, so a need to keep on top of developments in social media. Ten qualities that employers want in pr practitioners. Ability to recognize a good story when you see it. Media savvy (ex: in what mediums can this play?) Looks at long-range based on trends in research.