FHCE 4330 Lecture Notes - Lecture 12: Yelp, Astroturfing, Reputation.Com

• School: University of Georgia
• Department: Financial Planning, Housing and Consumer Economics
• Course: FHCE 4330
• Professor: Brown

Document Summary

Seeing is believing the magical relationship between revenue and reviews. The 6 most i(cid:374)flue(cid:374)tial re(cid:448)ie(cid:449) ites for apart(cid:373)e(cid:374)t orm . If you si(cid:373)ply google the phrase (cid:862)apart(cid:373)e(cid:374)t re(cid:448)ie(cid:449)s,(cid:863) apart(cid:373)e(cid:374)trati(cid:374)gs. (cid:272)o(cid:373) is the top result. Apartmentlist. com,rent. com, apartments. com, apartmentguide. com, and rentersvoice. com rank second, third, fourth, and fifth, respectively. #1 search engine optimization(seo)-pro(cid:272)ess of (cid:272)reati(cid:374)g (cid:449)e(cid:271) (cid:272)o(cid:374)te(cid:374)t i(cid:374) su(cid:272)h a (cid:449)ay that it"s highly ranked by search engines. Re(cid:448)ie(cid:449) sites a(cid:374)d il "s i(cid:374)(cid:448)est (cid:373)illio(cid:374)s i(cid:374) eo, therefore, (cid:449)hether false or i(cid:374)a(cid:272)(cid:272)urate i(cid:374)for(cid:373)atio(cid:374) is mentioned, these high ranking websites are directly in the eyes of the reader! Seo is concerned with moving one website up in the search engines. Orm attempts to move negative content down, burying inaccurate or libelous content. This is posting false reviews to artificially improve the image of a company or alternatively, hurt a competitor. It is looked down upon on search engines and web users because it decreases the value of the internet experience.