FHCE 4330 Lecture Notes - Lecture 8: Capitalization Rate, Strategic Planning

• School: University of Georgia
• Department: Financial Planning, Housing and Consumer Economics
• Course: FHCE 4330
• Professor: Brown

Document Summary

Zeroed in on income and expenses that are directly related to the leasing function. Leasing manager: all income categories (more than ew) marketing expenses. Important that you were using strategies in all of this: where do we set rents, specials?, when are we pushing rents too high. Other income category what can we do to make more money/creatively/provide better services for residents: fees associated with this . Classic problem continually coming up with ideas; too many that none are ever executed or followed through on. Determine what marketing segments you want to measure: set goals you want to reach, gather and analyze data, test again and compare results, refine (more data and additional measurements, continue to refine. 80%+ looks online before you look at an apartment. Reputation is important: reviews = type of meaningful metric. Cost per lead (cost of marketing/number of leads) If few qualifying you are driving your traffic to the wrong areas.