EMST 3010 Lecture Notes - Lecture 8: Surrealism, Continuity Editing, Hollywood Blacklist
7 Sep 2016
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Segment a market first off we can"t sell to everyone, second off choose and define particular segment of the mass of the people. Programming turned out to be a fabulous way to segment a market. Existing radio companies used network/commercial subsidy organization for tv. Mid to late 50"s (cold wars) hunt for suspected communists in us government and entertainment industry (if communists in hollywood they would convince americans to turn communist) List of people they would forbid to hire for their shows blacklist (suspected to be communists) Advertisers came to be limited to buying spots, not shows. Would only sell small spots to different advertisers so that one advertiser was not calling all the shots. Quiz show scandals better looking people won, splitting ad sales no one ad had the same kind of control as they had in the past. Whole range of stuff for everyone to use good way of thinking of content on tv channels.
