EMST 3010 Lecture Notes - Lecture 4: Block Booking, Agricultural Show, Studio System

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Industry/technology: advances in optics (lenses), chemistry, mechanics, popular attractions. Shows: demonstrations of the technology and how it works. Need all of these together in order to make this formation of media entertainment. 3 big things that have to change to make this formation possible. Edison"s kinetoscope continuous loop spinning around (cutting edge of possible in formation 1) Big thing that had to happen was this. Primary means of support is citizens consuming source of economic activity. Of the whole economic activity is generated by you and me going to walmart and buying stuff! See it starting from the early 20th century. Value of agriculture continuing to decline: value of manufacturing continuing to grow, shows emergence in consumer society. Growth of manufacturing: value of products and value of added via manufacturing are increasing. 1890: 38% farm families 62% nonfarm families. Can send on going to the movies, buying more stuff. Tracking household spending and income both have increased over time.

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