ADPR 3850 Lecture 16: week 16

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3850
• Professor: Michael Cacciatore

Document Summary

Pr required due to: overwhelming size of this marketplace, competition for disposable income dollars. When michael jackson passed away, 60% of the total news was about his death, legacy, etc. Eclipsed all other major news stories, including health care reform. Video: marketing a celebrity isnt always easy, living in the spotlight means their flaws are almost on display, and even charitable behavior is often looked at with skeptical eye. Involves serving as publicist, and engaging in damage control. Get newsworthy facts through interview with the personality. Dete(cid:396)(cid:373)i(cid:374)e (cid:449)hat a(cid:271)out the pe(cid:396)so(cid:374)ality is to (cid:271)e (cid:862)sold(cid:863) Make telephone and e-mail pitches: conducting the promotional campaign. Produce news release and arrange for photo opportunities. Promoting an entertainment event: the (cid:862)d(cid:396)ip-drip-d(cid:396)ip(cid:863) te(cid:272)h(cid:374)i(cid:395)ue repetition and steady output of information, the movie industry. Planters- deliver publicity stories and information to media offices. Bookers- who arrange for talk show appearances and other. Product tie ins: happy means related to a movie.