ADPR 3850 Lecture Notes - Lecture 11: Media Play, Sunscreen, Engagement Ring

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3850
• Professor: Michael Cacciatore

Document Summary

Theories of public opinion: spiral of silence: assumptions: Society threatens with isolation those people who violate moral consensus. We fear this isolation and try to prevent it from happening. Therefore, we constantly monitor our environment and have developed a quasi-statistical sense of the climate of public opinion. We share our opinions when we believe they are dominant opinion, or on the rise. The media often givens a platform to the loudest voices. Together, this results in the spiral of silence: bigger the majority- the less likely i am to speak up, why might this matter- Uggest that you do(cid:374)"t (cid:374)eed to always go with the majority. What is public opinion: the collection of vies or opinions held by people about issues concerning them. Self-interest plays a role in public opinion, including making opinions resistant to. Highly interested in a given subject or issue. Active in the community and recreation activities.