ADPR 3100 Lecture Notes - Lecture 5: Industrial Revolution

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3100
• Professor: Nate Evans

Document Summary

8/23/16 consumer culture-a society in which commodities become more important than human values or people; a society in which commodities become a means for obtaining desired ends like love and friendship. Things we own and want to own take priority. Companies begin to realize gender packaging is not being received as well as it once was. Social responsibility and social issues are addressed: goldieblox, constantly changing strategies to respond to consumers. Consumer society-our primary means of support are consuming citizens. We still like to think of ourselves as a selling and manufacturing society-we"re not. 3 dimensions of emergence of modern consumer society: agriculture vs manufacturing-pre industrialization. Didn"t have the space to grow what you needed. Dramatic increases in: manufacturing instead of agriculture, non farm residents to farm residents, income and spending, and greater needs to buy. Showed the power of advertising: ayer-realized agencies needed to prepare the ads, not just place them.