ADPR 3100 Lecture Notes - Lecture 2: Main Source, Copywriting, Coone

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3100
• Professor: Nate Evans

Document Summary

Problems with businesses and the media in 19th centuries. Nw ayers and co-one of the first agencies that changed how businesses were run. Holding company-parent companies of advertising agencies-product of a lot of mergers and acquisitions. Consumer-provides information to which advertising companies target where to place the media based off of experiential advertising. Core disciplines-account management, analytics, brand planning, content strategy, social, creative, it, crm, data, development, digital, qa, media, measurements, solutions, studio, user experience, video, finance, hr, operations, new biz/marketing-bosses/high up. How to keep track of advertising revenue: profitable to be in the newspaper business, up to 300-400 separate advertisers in a single issue-little communication to what is being paid for what. Ad agencies became the middle man: agencies managed placement of ads for businesses, for media companies-helped with the billing and created a new revenue source- sold audiences to businesses. Shift towards equal share of profits being generated from subscribers and advertising putting ads in paper.