RTV 3405 Lecture Notes - Lecture 18: Nielsen Ratings, Stunt Casting, Soft Sell
27 Oct 2017
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Document Summary
The network era: networks dominate tv, mass audiences watched simultaneously, tv gains importance in households. The multichannel era: more competition from cable and satellite, narrowcasting form of broadcasting for a specific audience, new viewing behaviors vcr. Three perspectives: technological determinism- te(cid:272)h(cid:374)olog(cid:455) itself (cid:449)ill shape (cid:272)ulture itself, t(cid:448) (cid:449)ill (cid:373)ake us , social construction of technology- technology is meaningless without humans, social shaping of technology- humans drive the progress of tv through demand. Videotape made production cheaper, allowed hollywood style editing. Community antenna television (catv)- invented by tv salespeople as a way to promote. New genres such as game show and soap opera. Collective intelligence no one knows everything, everyone knows something. By piecing together multiple intelligences, it evolves into a collective intelligence in the form of forums, etc. What are the unique challenges of tv production? is a big commitment from actors. Production -> distribution -> transmission (where consumers get their tv)
