RTV 3405 Lecture Notes - Lecture 7: Line Producer, Production Coordinator, Horizontal Integration

• School: University of Florida
• Department: Telecommunication
• Course: RTV 3405
• Professor: Selepak Andrew

Document Summary

The argument is that this will solve the issue of inflexibility and ongoing uselessness of delivery systems: ending the problem by removing the variety of devices. However, jenkins argues this runs counter to a single convergence: especially the cultural aspects of such a change. He notes there are more devices than people. Convergence is (cid:498)a process, not an endpoint(cid:499) So rather than one device, we will require more devices. The delivery method of enjoying that media will change. Freedom for consumers occurs when the means of communication are dispersed: decentralized, easily available. Control is more likely when the means of communication are concentrated. Production: networks, film studios, independent production companies, local stations, cable channels, ad agencies, community access (peg, pubic tv: pbs/stations. Transmissions (to homes: local stations- affiliates, local stations- indie, cable systems. Production -> distribution -> transmissions (manufacture,, wholesale, retail) Production companies (many now are film companies like disney with. Production: executive producer, line producer, production manager, production coordinator.