PUR 3801 Lecture Notes - Lecture 11: News Values
25 Jun 2018
School
Department
Course
Professor
Module 11 – Strategies and Tactics Part II
Recommend strategies to communicate message
What is the most appropriate strategy
Types of Written opportunities
oNews releases, backgrounders, fact sheets, blogs, discussion boards, public
releases
Types of Speaking opportunities
oAllow for Q&A engagement
oFace to face communication and audience engagement
oRadio, plant tours,
oBuild relationship and brand loyalty
oInvite all media
Visual Media Opportunities
oTelevision
oSocial is written and visual
oInfomercials
oCorporate TV news
oVideo-taped messages
oPSAs
Building Strategic Actions/Events
oObvious relationship is needed between the activity or event and sponsoring
organization
oNews values increases the impact of the activity
oMedia saturation across channels (but be strategic in what media you’re choosing)
Strategies and Tactics Exa mple
o
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Module 11 strategies and tactics part ii. Types of written opportunities: news releases, backgrounders, fact sheets, blogs, discussion boards, public releases. Types of speaking opportunities: allow for q&a engagement, face to face communication and audience engagement, radio, plant tours, build relationship and brand loyalty, invite all media. Visual media opportunities: television, social is written and visual, infomercials, corporate tv news, video-taped messages, psas. Building strategic actions/events: obvious relationship is needed between the activity or event and sponsoring organization, news values increases the impact of the activity, media saturation across channels (but be strategic in what media you"re choosing)
