MMC 4200 Lecture Notes - Lecture 3: Communications Management, Reputation Management, Crisis Communication
15 Jun 2016
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Document Summary
Tragedies (pr manage and re-build reputations) crisis communication management. Bad reputation people think pr manipulates and deceives people. Most people define public relations by visible techniques and practices: rex. The management of communication between an organization and its publics. A communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of achieving organizational goals long and hazelton. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics prsa 2012 definition. Communication management function between organizations and their publics. Publics: (internal) community members, stockholders (shareholders), consumers, employees, media (to build good relations), government agencies (target), activists, etc. Organizations spend around billion a year on public relations functions. Money magazine recently ranked pr specialist as the #20 best career in. First articulated by john marston, the nature of public relations. Looked at video clip of mcdonalds clean up campaign.
