MMC 3030 Lecture Notes - Lecture 9: Personalized Marketing, Kfc, Linkedin
6 Aug 2019
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Annotated bibliography for the innovation white paper: social media advertising. Curran, k. , graham s. , & temple c. (2011). The authors researched the history of facebook and its current capabilities to understand facebook"s impact in advertising. Facebook"s ad platform became so successful through its power in targeting demographics. They recommend small businesses use facebook advertising because of its stored information of their users. What facebook has to offer a business is something that every company looks for when advertising their products, personalized marketing. The concept of personalized marketing is when a business targets a product to an individual customer. (30) Facebook marketing can target advertisements based on user"s demographic profiles and stated interest, likes and dislikes, offering advantages over alternative forms of advertising. Recent advances in expertise and technologies, such as integration of gps systems into facebook enable more advanced targeting (32)
