MMC 2604 Lecture Notes - Lecture 21: Interpublic Group Of Companies, Omnicom Group, Wpp Plc
4 Dec 2018
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Mad men: golden era of advertising, almost exclusively men, ad man, madison avenue. Advertising and psychology go hand in hand. What is advertising: the act or practice of calling public attention to one"s product, service, need; especially by paid announcements in newspapers, magazines, over radio, television, traditional and online media. Tv still dominates, most in uential in making a purchase decision: worldwide ad spending 2014. billion, or roughly the gdp of sweden. Top five ad agencies: wpp group, london, omnicom group, publiccis group, interpublic group, 1 more. Ad appeals: pro t, health, love or romance, fear, admiration, convenience, fun and pleasure, vanity and egotism, environmental consciousness. Best print ads ever: hitting wife over co ee, reagan selling cigarettes=acceptable back then. The penalty of leadership: listerine, 1920s. First in the world"s esteem: volkswagen. Beginning of environmental movement: got milk?, 1980s. Not for a speci c product, just for milk commodity: calvin klein jeans.
