Mar 3023 Lecture Notes - Lecture 4: Megaregions Of The United States, Baby Boom, Materialism

• School: University of Florida
• Department: Marketing
• Course: Mar 3023
• Professor: Lutz Richard

Document Summary

Time orientations: past value on tradition, present blend of present and future, future. Cultural: core set of beliefs and values. More stuff you get the happier you are, not true but people think. We play a lot of value on being young and staying young: micro-cultures. Racial strong effect on how people think. Hispanic and asian have had huge growth patterns. Retailers and marketers have adjusted their markets to adjust to the micro culture of hispanics: diversity. Most diversity in our nation in almost 100 years. Not just ethnic and racial diversity, but in household situations. Baby boom between 1946-1964, now starting to die off aging of. 2050 1/5 of population will be older and will be taking money out of social security system because they will be retired. Marketers have to question what they will need more of for these retired persons. Can"t account for all trends but some, rv sales: geographic.