ADV 3008 Lecture Notes - Lecture 8: Marketing Mix, Isaiah Mustafa
21 Mar 2016
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Adverising and markeing (ch 5: the role of adverising as a markeing tool, objecives. To illustrate the use of adverising in markeing warfare. To describe the role of adverising as a markeing tool: old spice (p&g) Founded in 1937: for women, introduces men product in 1938. The campaign: hired portland"s weiden & kennedy. New campaign featured former nfl player isaiah. Mustafa: women: the man your man could smell like, men: smell like a man, man. 2 of the videos exceeded 25 million views twiter exceeded 90,000 followers. July 2010 sales increase of the brand over 100: axe (unilever) Business aciviies that direct the exchange of goods and services between producers and consumers: markeing mix. Quality 5, price , value = 5. Quality 2, price , value = 2. Quality 5, price , value = 1. Promoion: how is it communicated, 4 p"s: ads and the product.
