ADV 3008 Lecture Notes - Lecture 1: Trade Fair, Small Appliance, Jargon
21 Mar 2016
School
Department
Course
Professor
Document Summary
A horse stable operator comes across an ad for a worming medicine in the local newspaper. He decides to call the toll-free number provided in the ad to see if the company can deliver 40 doses of its worming medicine before saturday morning. In the context of the advertising, this is a form of _____: gatekeeping, noise, feedback, cue, relationship marketing. _____ is creating, maintaining, and enhancing long-term bonds with customers and other stakeholders that result in exchanges of information and other things of mutual value: transactional marketing, relationship marketing, mass customization, branding, social marketing. The drawback to personal selling is _____: its low frequency and reach, its high cost, its inability to convey information, its inability to consummate sale, its inability to give demonstrations. Which of the following refer to traditional promotional messages: planned messages, product messages, inferred messages, service messages, unplanned messages.
