ADV 3008 Lecture Notes - Lecture 10: Federal Communications Commission, Better Business Bureau
9 Nov 2015
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Document Summary
Front cover of section b in wall street journal. Regulating advertising: non governmental (self) regulation, government agencies, ftc. What is regulated: 5 cases and the first amendment, what is self regulation? regulation from any non-governmental source. Bbb (1916), files open to the public: established narc (national advertising rev council) Narb (national advertising review board) is group who hears nad appeals. Develop campaign internal review advertiser legal ok/independent legal ok produce ad . Final agency review client ok/legal ok media accept/reject audience response: consumers, interest groups, critics competitors respond. International: no such thing as a department of ad regulation, no prescreening of advertisements. The feds: fcc (federal communications commission) deals with irresponsible ads by regulation, food and drug administration, postal service, others. Federal trade commission (ftc)- to prevent unfair trade practices: enforcement methods. Publicity: affect corporate behavior through embarrassment: letter of voluntary compliance. Non-binding agreement to stop an offensive practice: consent order.
