ADV 3001 Lecture 49: 3
19 Feb 2019
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Document Summary
Criticisms of advertising: advertising is deceptive. Creates confusion or lies: distorts our values, invades our public spaces, creates or reinforces stereotypes, o ensive, victimizes at-risk populations. Do ads confuse consumers: but are consumers really confused by ads, advertising insults my intelligence . 60 percent agree: i don"t believe a company"s ad when it claims test results show its product to be better than competitive products . Factual claims must be supported by evidence: information from advertising helps me make better buying decisions . E ect on our values: sexuality, beauty standards, materialism. Tuesday, september 4, 2018: primetime 1992: 13:26, primetime 2007: 16:08, daytime 1992: 18:16, daytime 2007: 20:57. Subliminal messages: you don"t know you were exposed, still e ective. At-risk populations: children, elderly, marketing to inner city residents, african americans. I have a right not to be o ended, especially while watching tv. Tv networks should screen ads to ensure they don"t o end me.
