POSC150 Lecture Notes - Lecture 4: Netflix, Net Neutrality, Federal Communications Commission
1 Jul 2016
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Journalists: less likely to identify as conservative, more likely to identify as liberal. The political economy of news media: modern media: privately owned corporations. Media in the us is big business. Consequences of commercial bias: downplay politics, politics as conflict and image, focus on the horse race . 4 out of 10 in 2012 focused on whether or not obama or romney. Gatekeepers: decide which stories get covered and how were ahead in the polls and why. Agenda setting: influence what voters think are the most important issues. Had regular people come into a regular living room, and watch the news from the previous night. Everyone saw the same show, except for ones that were edited to show topics about pollution, energy, etc. Asked what are the most important: results: pollution 27% of those that watched said pollution said it was important. People who watched the certain news stories, made them think that this issue was important.
