ECON101 Lecture Notes - Lecture 5: Inferior Good, Complementary Good, Independent Goods

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Price elasticity of demand measures the responsiveness of consumers quantity decisions to a change in a products price- how much change in price affects quantity demanded. Consumers very responsive means good is elastic. Elastic is a shallow slope while inelastic would be a steep slope. More expensive, a good is to income, more elastic. Longer the response time window, the more elastic. Midpoint formula is calculating an elasticity between two points on demand curve. (change in quantity/ average quantity)/(change in price / avg price) Coefficient is greater than 1 (abs value) Percent change in quantity > percent change in price. Coefficient is less than 1 (abs) value) Percent change in quantity < percent change in price. Coefficient is equal to 1 ( abs value) Percent change in quantity = percent change in price. Change in price does not change revenue. Changing the price significantly causes total revenue to decline.

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