ECON101 Lecture Notes - Lecture 10: Budget Constraint, Rationality, Normal Good

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Marginal utility = change in total utility. Total utility is initially rising quickly, then more slowly; and eventually, it turns downward (as you get sick of pizza). The height of the marginal utility line at any quantity of pizza represents the change in utility as a result of consuming that additional slice. This rule gives a consumer the combinations of how much of each item to purchase. Step two: choosing how much to buy: the actual combination to purchase would depend on your budget constraint: With to spend, you would purchase 1 slice of pizza and 3 cups of coke. With to spend, you would purchase 3 slices of pizza and 4 cups of coke: in each case, you seek to exhaust your budget, since spending additional money gives more utility. What if we do not follow the rule: what if you buy a combination which doesn"t satisfy the rule of equal marginal utility per.

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