BUAD441 Lecture Notes - Lecture 4: Customer Retention, Swot Analysis, Emerging Markets

• School: University of Delaware
• Department: Business Administration
• Course: BUAD441
• Professor: Sharon Watson

Document Summary

Apply the 4 tests of a resource"s competitive power. Identify competitively important resources and capabilities: resources, competitive assets that are owned or controlled by the company and may be tangible or intangible. Tangible plants, distribution centers, manufacturing equipment. Intangible well-known brand, human assets: capabilities, capacity of a firm to competently perform some internal activity, also competence. Varies in form, quality, and competitive importance. Developed and enabled through the deployment of a company"s resources or some combo of its resources. Determining the competitive power of a company"s resources and capabilities: 4 tests to pass, vrin tests for sustainable competitive advantage. Core competence proficiently performed internal activity that"s central to a company"s strategy and competitiveness. Distinctive competence core competence that"s performed with very high level of proficiency. Is it hard to copy the resource/capability: brand name, a great location, patent. Is it vulnerable to the treat of substitution from diff types of resources and capabilities: resource bundles.