BUAD301 Lecture Notes - Lecture 9: Database Marketing, Email Spam, The Seller

• School: University of Delaware
• Department: Business Administration
• Course: BUAD301
• Professor: Michal Herzenstein

Document Summary

Ineffective campaigns can be costly: negative image of junk mail and email spam, databases of customer information are expensive to maintain and keep, forms of direct marketing accurate, 8 forms, personal selling, direct-mail marketing. Ceiling and volume potential, (cid:373)a(cid:455) (cid:271)e su(cid:271)je(cid:272)t to (cid:862)ad (cid:271)li(cid:374)d(cid:374)ess(cid:863: email marketing, substantial money generator, affiliate marketing, affiliate marketing is the art of marketing products, services or information for others. If your blog visitors click on the link and buy a book on. Influencer marketing: blogging, video marketing, content marketing, content marketing is the go-to strategies when it comes to b2b marketing. It"s one of the most powerful, free and organic methods that are available for companies that want to make their presence felt online. However, content marketing is a very intensive activity: aside from articles, you can use infographics, tutorials, ebooks and many other forms of content marketing, other new digital technologies, niche gadgets, gear, electronic reviews. Iot connects machines and devices with one another.