MGT 167 Lecture Notes - Lecture 8: Benefit Corporation, Carbon Footprint, Mass Customization
12 Jun 2018
School
Department
Course
Professor
Lecture 8
Timeless vision
• Douglas guy wanted to connect the world
o Created mouse and http
WIIVV
• Trying to reduce carbon footprint
• Creating products made for you
• Made for you
• Reduce planetary footprint
Spectrum of Social Enterprises
• From not-for-profits to purpose-driven enterprises
o 509 (a): public charity ot frivate foundation
o 501 © 3: private not-for-profit
o 501©4,6,7: social welfare organization, business league or social club
o Benefit corporation: high standards for purpose, accountability, and
transparency
▪ Benefit Corporation is a for-profit corporation, but in addition to creating
value for its shareholders, it has three additional legal attributes: 1)
accountability, 2) transparency, and 3) purpose
o B-corp: voluntary meeting, better transparency, accountability, and performance
▪ I promise to be a good guy, has to prove they are doing good things
▪ Investors concern that the corp is more focused on societal impact than
making money
▪ Helps employees think about their purpose
o Non-exempt: LLC, S corp, C corp, public companies responsible to shareholders
Aout Wii ad our triple P strategi fraeork
• 3 P’s: people, plaet, ad profit
• mass customization: customization of product to user
• Mission: by transforing footwear, appearal, and wearables for
• #1 reason startups fail: timing
o in market too early
o right solution, wrong time
• with a vision informed by major market trends
o retail changing
o rising demand
o digital manufacturing
• COGS: how much it takes to make the product
• CAC: how much it takes too acquire customer
Intro to cause marketing
• et prooter sore
• brands and social benefits coming together
• must have:
find more resources at oneclass.com
find more resources at oneclass.com
