MGT 167 Lecture Notes - Lecture 9: Whole Food
Lecture 9
Ellen Gustafson
• 2006
o Terrorism→ hunger→obesity→table→mountain→inclusion→~*(ahead of the
wave)
Terrorism
• Places with a lot of terrorism are places with a lot of hunger
Hunger
• Each bag sold would mean a certain amount of meals for a child
• Biggest deal was with wholefoods
o 430,000 bags with $10 dnation and 100 school meals
o 4.3 million dollars of donations
▪ enough donations for meals for Rowanda to feed hungry kids for 1 year
• business is viable to profit and solve a social problem
• can be for profit business but give money away and do real good
Obesity
• link between hunger and obesity
o americans giving food and money but our food system
▪ junk food
▪ food waste
• hunger was side of malnutrition that there was too much of the wrong food
• adopting western system leads to obesity
Table
• 30 Project
o series of dinners that worked on obesity and hunger
o no revenue generating business model
o separate non-profit
• talked about boundary of hunger and obesity
• goal of non-profit is to run itself out of business
Mountain
• summit series
o conference
o tech ppl, but some entrepreneurs
o ski mountain for sale and bought by crowd of entrepreneurs
▪ key element is social entrepreneurship
▪ use this mountain to build a non-profit
▪ convenes on many topics
▪ deeloped Thik Tak ith he pefeted usiness model used for 30
project
o developed diversity and inclusion and anti-harassment policy
▪ if soeoe leal does’t at ou, ak the fuk off
▪ not trying to be the fun police
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