PSYC 6 Lecture Notes - Lecture 8: Social Proof, Cultural Lag, Muzafer Sherif
Document Summary
Chapter 8: conformity and obedience: conformity-when and why ourselves attitudes to those of others. Tendency of individuals to change/match their expressed views and. Norms: rules about which there is some degree of consensus that are enforced through social sanctions. The subjective/imagined influence of not is enough to make people conform. We watch: ex: als ice bucket challenge, compulsive dancing->death, moderation effect (1920) floyd allport. People make less extreme judgments when in a group vs when alone. Moderation of opinion in front of others. Conform at expense of our own preferences. Private acceptance: conforming to other people"s behavior out of a genuine belief that what they are doing or saying is right. Public compliance: conforming to other people"s behavior publicly without necessarily believing in what we are doing or saying: sherif, 1963. Muzafer sherif: how is it that groups come to uniformity in their opinions about things? .