PSY 102 Lecture Notes - Lecture 7: Social Proof, Normative Social Influence, Cognitive Dissonance
Document Summary
Cognitive dissonance applies to many more situations and explains attitude change. Heart of this is two conflicting cognitions and reducing that tension. Self-perception theory applies to more limited situations and mainly explains attitude formation. Conformity: a change in behavior or belief in agreement with others. Compliance: conforming to an implied or explicit request in public while privately disagreeing. Acceptance: compliance that also involves a change in belief. Informational social influence: the influence of other people that leads us to conform because we see them as a source of information. (cid:449)e (cid:271)elie(cid:448)e others" i(cid:374)terpretatio(cid:374) of a(cid:374) ambiguous situation is more correct than ours. Beam of light projected onto screen; appears to (cid:271)e (cid:373)o(cid:448)i(cid:374)g e(cid:448)e(cid:374) though it"s sta(cid:271)le. Day 1: do it by yourself; people tend to see a lot of movement. Day 2, 3, 4: do it with other people; people do(cid:374)"t see as (cid:373)u(cid:272)h (cid:373)o(cid:448)e(cid:373)e(cid:374)t. By day 3, everyone is making the same estimates.
