MUS 114 Lecture Notes - Lecture 8: Black Leather Jackets, Preppy, Korean War
Document Summary
Black leather jackets, motorcycles, american rock "n roll. Thought they were more stylish and in touch with the times. Rockers thought they were feminine and not tough Issues in uk are more invested in class issues. Young, white, middle class teens feeling disconnected from america culture. Not understanding jfk"s assassination, korean war, civil rights. White british bands often influenced by black music. Influenced by blues, motown, girl groups, chuck berry. Marketing campaign emphasized each individual, rather than just the whole group. Promotions emphasized the differing personalities of each band member. Shifting from rocker to mod helped them be more successful. Parents didn"t approve of their children liking rockers. Teens needed to have a good time as a relief from the anxieties of cold. Growing affluence of teenagers in a consumer society. Parents are giving kids allowances, kids given more choices in what. Parents are giving kids allowances, kids given more choices in what they buy or what they"re interested in.
