FAMST 101D Lecture Notes - Lecture 8: Anne Hummert, Guiding Light, List Of The Price Is Right Pricing Games
Document Summary
Each episode was intended to bring you onto the next episode. Came on 5 days a week at the same time, 15min-1hr duration. Serial drama meant the story continued day after day. Produced in chicago, which became home to lots of primetime soap operas. Virginia payne = main character, voice of ma perkins. Refers to washington dc politics, social life, globetrotting lifestyle. She"s not a homemaker or mediator, but a senator and political figure. Ties to transmedia franchises -- continuation/expansion of the brand. By 1941, the cost of radios decreased dramatically. Average listening time = 5+ hours a day. Programmers had to sell the value of the audience it attracted. Being able to sell access to the audience to sponsors and advertisers. Ratings represent the audience - way of evaluating the audience as a commodity. Basis for negotiation (between the advertisers and networks - consumers/producers) Would call people and survey them on what programs they"d been listening to.
