FAMST 101C Lecture Notes - Lecture 8: Don Draper, Matthew Weiner, Consumerism
Document Summary
Off-network programming and mad men: cable tv is one form of off-network tv programming. Period-based serial that"s not oriented to plot-based genre drama. Set in 1960s in heart of postwar economic expansion. Corporate capitalist consumerism in the advertising industry. Expanded amc"s brand so it became known as a source of character-focused drama: ran 2007-2015, produced by amc, created by matthew weiner (who worked on sopranos, cast/characters. Successful advertising exec at an nyc agency on madison ave. But lives in suburban prosperity at the end of a long train ride like the. Dick van dyke show (some self-reflexivity re: tv history) Don served in korean war, and when his friend died, he took the opportunity to leave his sad life behind, and assumed his friend"s identity. Mother married a brutal and bitter man. When mother died, he was left stuck with his awful stepfather. After scheming, don eventually got the job at the prestigious ad agency.
