COMM 1 Lecture Notes - Lecture 7: Intrapersonal Communication, Impression Formation, Weighted Arithmetic Mean
2/6/17
●For midterm
○Pring parscore (pink) and pencil
○Seating chart on gs
○Lots of studying and test-taking tips on gs
●Intrapersonal Communication (cont.)
○Intrapersonal communication involves mentally “making sense” of people/world
○Three cognitive processes:
■Attention - select what we perceive
■Organization - structure perceptions
■Interpretation - evaluation/conclusions
●Impression formation
○The way we combine info to go get a general “sense” of a person
■Attend to some info, not all
■Organize info into a weighted average
○What gets the greatest weight?
■Info about stable traits
■Info about “central” traits - more weight
●Central trait is something really important that is central to them
●Changes interpretation of the rest
○Ex. warm vs cold
■Info from a credible source
●How we get info matters too
■Info we receive first (“primacy effect”)
■Info about extreme or unusual behavior
■Info about negative traits
●Biases in impression formation
○Halo effect
■Initial impression (pos or neg) influences how we weigh other information
●Ex. We assume other good qualities if they are good at talking
●Ex. physical attractiveness does the same thing
○Contrast effect
■Impressions influenced by comparison to who just came before
○Stereotyping
■Assume person has certain traits or behaviors because of group
membership
●Most stereotypes have some sort of truth
○Managing the self: “BIRG” and “CORF”
■“BIRG” : bask in reflected glory
●Talk about friends, attractive people, famous people
●Sports teams
■“CORF” : cut off reflected failure
Document Summary
Lots of studying and test-taking tips on gs. Intrapersonal communication involves mentally making sense of people/world. The way we combine info to go get a general sense of a person. Info about central traits - more weight. Central trait is something really important that is central to them. Initial impression (pos or neg) influences how we weigh other information. We assume other good qualities if they are good at talking. Ex. physical attractiveness does the same thing. Impressions influenced by comparison to who just came before. Assume person has certain traits or behaviors because of group membership. Most stereotypes have some sort of truth. Talk about friends, attractive people, famous people. When something bad happens you act disassociated. We notice behavior & need to explain it. We can attribute it either to internal causes ir external causes. Internal attribution: we see it as caused by the person/self; within the person"s control.
