COMM 1 Lecture Notes - Lecture 5: Physical Attractiveness, Psychographic, Snob
Document Summary
One speaker/panel to an audience (ftf w/ a distance) Practice more- can sometimes seem too slick reinforces (not distracts from) message. Dressed, what you look like, something that distracts is varied (not monotonous) Using communication to change people"s attitudes or behaviors. Attitudes how we feel about things; can be made stronger. (cid:498)it happened to them(cid:499) vs (cid:498)happened to me(cid:499: examples or personal testimonials. Use of evidence (e. g. supporting arguments/ data) factual statements, statistics, or study findings. Puts a face on the cause sayings/quotations. Something catchy, clever turn of phrase to make it clear: analogies or metaphors. Makes the argument more familiar to the audience. (cid:498)its like we drove into a ditch(cid:499) vs. (cid:498)hey, we drove into a ditch here. (cid:499: present own side only, or present both and attack opposing. One-sided or two-sided arguments? view: one sided better if: Bolstering their support: two-sided better if: Audience disagrees: vivid messages designed to arouse good feelings.
