COMM 1 Lecture Notes - Lecture 17: Ice Bucket Challenge, Scale-Invariant Feature Transform, Narrowcasting
Document Summary
For mass media industry: messages are expensive to make and deliver. Traditio(cid:374)al (cid:448)ie(cid:449) regardi(cid:374)g ho(cid:449) to get hits: (cid:373)edia (cid:272)o(cid:374)te(cid:374)t (cid:373)ust (cid:271)e (cid:862)du(cid:373)(cid:271)ed do(cid:449)(cid:374)(cid:863) -however: selectivity & media diversity now challenge this viewpoint. (cid:272)o(cid:373)peti(cid:374)g (cid:448)ie(cid:449)poi(cid:374)t: (cid:272)o(cid:373)petitio(cid:374) for audie(cid:374)(cid:272)es (cid:272)a(cid:374) lead (cid:271)oth to (cid:862)lo(cid:449)(cid:863)/(cid:863)stupid(cid:863) (cid:272)o(cid:374)te(cid:374)t as (cid:449)ell as to (cid:862)high(cid:271)ro(cid:449)(cid:863)/(cid:863)s(cid:373)art(cid:863) (cid:272)o(cid:374)te(cid:374)t. Beginning in the 1990s are shows with narrative complexity. Shows with narrative complexity: demanding, engaged audiences re- watching, analyzing, even collecting. Numbers still matter, but some media can be successful targeting smaller, loyal audiences. Competition growing now not just for ad $, but for new subscribers! Aim is to be your total entertainment go-to source: music, movies, tv, viral videos, etc. Boycotts can sometimes be effective (say not going to buy your products if you support this show) -(cid:272)a(cid:374) fa(cid:272)ilitate e(cid:448)er(cid:455)o(cid:374)e"s parti(cid:272)ipatio(cid:374) i(cid:374) (cid:272)ulture-politics (not just professionals) Social/political movements and causes (ex:// als ice bucket challenge)
