COMM 1 Lecture Notes - Lecture 13: Psychographic, Social Loafing, Physical Attractiveness

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= may include being friendly, interesting; having positive attitude; seeming secure in self but empathetic to others. Not necessarily, it depends (the famousness can show some important source qualities without having to prove it, like a non-celebrity would have to) (lifestyles, interests, needs) (ex:// sex, race, age, income) Social loafing: expending less effort in a group (as opposed to if they were being held accountable on their own) Productivity? (how well they are able to accomplish what they need to accomplish- done well and in a timely manner) Number of people on x axis (ranging from 3 to 25) Y axis = productivity (ranging from low to high) As number of people goes up, productivity goes down (negative (as one goes up the other goes down) linear (in a line) relationship)- negative linear relationship. Hard to get things done with large number of people. -how close, connected, mutually liked are group members.

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