COMM 1 Lecture Notes - Lecture 2: Random Assignment, Dependent And Independent Variables, Prior Probability
Document Summary
Researchers focus on different aspects of communication the groups from intrapersonal to mass. We seek understanding of the patterns of communication variables (attitudes, behaviors, etc. ) Attitude = your reaction to/ how you feel about something. Patterns = fit enough people that we can say occurs fairly regularly. Variable = variation in how much people use it stand far apart when conversing- culture is related to nonverbal distance) What is related to what (ex:// compared to many middle eastern cultures, americans. What causes what (ex:// eye contact increases perceptions of attractiveness) Predictions based on prior studies/theories/models (model is the same as a theory but the drawing of it) (ex:// eye contact increases perceptions of attractiveness) Make systematic measurement of variables (ex:// rate on a scale) Th(cid:396)ee (cid:373)ajo(cid:396) (cid:396)esea(cid:396)(cid:272)h (cid:373)ethods (cid:894)(cid:395)uantitative: numbers, statistics, as opposed to qualitative) Purposes: face-to-face (ftf) or social media to communicate with close friends?) Identify attitudes/behaviors in a population (ex:// do college students rely more on.
