COMM 1 Lecture Notes - Lecture 7: Impression Management, Social Penetration Theory, Fundamental Attribution Error
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-attri(cid:271)utio(cid:374) pro(cid:272)esses: the (cid:449)a(cid:455) (cid:449)e assig(cid:374) e(cid:454)pla(cid:374)atio(cid:374)s for people"s (cid:271)eha(cid:448)ior. When we notice behavior, we can attribute it either to internal or external causes. Internal attribution: we see it as caused by the perso(cid:374)/self; (cid:449)ithi(cid:374) the perso(cid:374)"s (cid:272)o(cid:374)trol. External attribution: we see it a caused by the situation or other factors outside the perso(cid:374)"s (cid:272)o(cid:374)trol. -(cid:272)o(cid:373)pare perso(cid:374)"s (cid:271)eha(cid:448)ior to others" a(cid:374)d to kno(cid:449)ledge of perso(cid:374)"s part behavior. Te(cid:374)de(cid:374)(cid:272)(cid:455) to assu(cid:373)e others" (cid:271)eha(cid:448)ior are (cid:272)aused (cid:271)(cid:455) internal factors. Our positive outcomes (successes) -> due to internal factors. Our negative outcomes (failures) -> due to situational (external) factors. Focus is on interaction and relationships between people. Media portrayal side, interpersonal aspects, but overall how does the process actually happen. Uncertainty reduction theory (urt) argues: uncertainty is uncomfortable! Urt: reducing uncertainty (ex:// finding similarities) increases liking. So, we attempt to get info about other person. Deliberately revealing info about oneself (see also social penetration theory in txt)