PSYC 1103 Lecture Notes - Lecture 25: Normative Social Influence, Social Influence, Stanford Prison Experiment
10 Apr 2019
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Psyc 1103 lecture 25: social influence (compliance, conformity) That"s-not-all technique : offers are made in increments, without giving an opportunity to respond to each; makes the final offer sound impressive compared to initial offer. Conformity (changing behavior to fit into social norms) Done to meet social standards or norms widely accepted rules of what. Ex: facing forward in an elevator, changing directions when others is expected change direction. When asked to identify the line that is identical to the reference line, confederates give an obviously incorrect answer and the one subject follows along, giving the same answer. May either believe others are correct, or just not want to be different. Informational social influence : the desire to be correct. If group is made of experts, conformity is more likely. Normative social influence : desire to be liked by others and not. Public conformity, but not necessarily private acceptance make a change in the group behavior.
