PSYC 1103 Lecture Notes - Lecture 2: Joint Attention, Metacognition, Lev Vygotsky

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It"s not what you study, but how you study it. 5 steps: observe some phenomenon: (ex. Why do people drunk dial their exes: curiousity, theory. Variables: formulate hypothesis and predictions, anything that changes, testable predictions. Revise the theory: peer review and publication, meta-analysis. Observation: naturalistic: observation in natural environment, pro: external validity, con: no experimenter control over variables. Structured: bringing participants into the lab: pro: controlled setting, con: artificial setting. Functional neuroimaging- measure brain activity: eeg- track electrical activity along the scalp, fmri- measure changes in blood flow to specific areas of brain. Saliva testing (ie. cortisol: pro: objective, con: expensive. Forced choice or open ended: pro: quick, easy, large amounts of data, access info only, con: social desirability. Case studies: pro: in-depth info, con: low generalizability (not duplicated in other people) Tells us what it is but not how and why it became that way. Correlation: description of relationship between variables- occur together.

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