PSYC 1103 Lecture Notes - Lecture 29: Classical Conditioning, Operant Conditioning, Leon Festinger
24 Oct 2017
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Tendency to think that positive events are more likely to happen to you, negative. Psyc 1103 - lecture 29 - social psychology. The stocks i invest in will probably do well. Attitude : a tendency toward a particular cognitive, behavioral, or emotional reaction to a given object or event. Subjective norm: is this the way other people think? . Perceived control: will my behavior change anything? . Direct experience: have i lived this issue? . The more times you hear / see something, the better you tend to like it. A huge amount of money is spent on attitude change yearly. People motivated to have consistency among their beliefs and behaviors. The more you pay for a car, the better you will like it. In cognitive dissonance theory, people assume to: Compared anterograde amnesics and matched control subjects. Choice between 2 to take one home.
