ECON 1201 Lecture Notes - Lecture 6: Consumer Choice, Behavioral Economics, Marginal Utility

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28 Jan 2018
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ECON 1201 Full Course Notes
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Utility: the enjoyment or satisfaction that people obtain from consuming goods and services. As people consume more of an item their total utility would change: marginal utility: the amount by which it would change when consuming an extra unit of a good or service. Law of diminishing marginal utility: the principle that consumers experience diminishing additional satisfaction as they consume more of a good or service during a given period of time. Marginal utility per dollar spent: the rate at which that item allows the consumer to transform money into utility. This gives us two conditions for maximizing utility: satisfy the rule of equal marginal utility per dollar spent: Spending on pizza + spending on coke = amount available. Income effect: the change in the quantity demanded of a good that results from the effect of the change in price on consumer purchasing power, holding all other factors constant.

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