COMM 1000 Lecture Notes - Lecture 8: Scatter Plot, Graphic Design, Typography

• School: UConn
• Department: Communication
• Course: COMM 1000
• Professor: Stephen Stifano

Document Summary

Delivery of ideas and information through visual forms. Typography: the style and appearance of printed matter. Sometimes nonverbal gestures mean more than verbal communication. When you display information in charts and graphs, it is easier for the brain to understand and interpret the data, which makes reporting and coming to conclusions much easier. Ex: looking at a scatter plot of 20 year annual return of a degree can help you visually see the difference between returns comparing different degrees. Some fundamentals: layout and design, contrast: juxtapose various elements of the piece to draw a viewer"s eye into the page. You repeat some aspects of the design throughout the entire place: alignment: refers to the placement of text and graphics to create an attractive appearance i. ii. You place the items on the page intentionally so that all items should connect to other items. Shows cohesiveness: proximity: group related items together to visually establish relationships i.