PSY 3010 Lecture Notes - Lecture 9: Qualitative Property, Mass Media, Focus Group
Document Summary
Chapter 9: data collection (and the process of. Remember two orientations: positivism, causality, deductive, quantitative data, objectivity, (structured) Interpretive (naturalist: description, understanding, inductive, qualitative data, subjectivity, (unstructured) Research objective: clear statement of the purpose of the research, use of a verb that reflects the research orientation. Research design: case study, comparative, longitudinal, longitudinal-comparative (trend, panel, cohort, cross sectional, experimental. Methods of data collection: primary, observation, interviews, questionnaires, secondary, government documents, pre-existing data sets, personal records, mass media. In-depth interviews: unstructured interviews, focus group interviews, narratives (tell your story, oral histories. Interviews (asking questions in person: structured, explicit list of questions, more uniform data, efficient for large #s, good with multiple interviewers, unstructured, question guide, useful for in-depth issues, hard to control across interviews, requires good skill. Recording interview data: deductive, structured interviews, closed-ended q"s, limited use of open q"s, measurement: Inductive: pre-decide how to measure concepts, unstructured interviews, open-ended q"s, measurement, concepts emerge ***
