PSYCH 10 Lecture Notes - Lecture 12: Dollar Sign, Semantic Web, Source Amnesia
Document Summary
Some people have amazing ability to recall thousands of words + reproducing years later. Avg can view 2500 faces + faces + recognize w 90% accuracy. Relearning: highlight preexisting memories we forget we learned. Anterograde amnesic patients can solve puzzle faster even if we don"t remember solving at first. Hermann ebbinghaus in late 1800s studied time to relearn + regain mastery of material. Memorized nonsense letters so can"t prelearn/ no depth of processing. More rehearsal on day 1 less time needed to relearn on day 2. Memory stored not as file, but as web of associations: Biases in memory + associations influence choices. Study 1: primed with 24762 related words less likely to help another person. Study 2: priming w/ santa kids share more candy. Study 3: primed w/ missing child poster misinterpret adult-child interactions w kidnapping triggers a thread of associations that leads to concepts. One idea triggers another thought + snowballs. Part of web of associations in context.
