POL SCI 40 Lecture Notes - Lecture 14: Rotten Tomatoes, Yelp
29 Apr 2016
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Popkin argues thatinformation shortcut frequently used: cue/something used to gather info about a candidate. Use limited info to make an inference about a broader characteristic i. e. stereotyping, rotten tomatoes score, number of dollar signs on a restaurant in a yelp review. Informational shortcuts are an unavoidable part of human life in a good way bc: Even if we could our brains cant use all the information to reach one decision. How romney when they had a family vacation left their dog on their car which caused individuals to believe that he cannot empathize or even relate to normal people bc of his background/wealth/upbringing. Mitt romney"s wife made a remark that romney"s family drove a. We have a notion in our minds on the attributes which make someone a possible candidate for president. Trump used american songs cues people to believe that he knows what makes america great. Jeb bush is favored to win bc he has the most endorsements repub.
