ETHNOMUS 25 Lecture Notes - Lecture 8: Spanish Harlem Orchestra, K-Pop, Claves
Document Summary
Ethnomus 25 global pop. They are one of the girl groups better known in the u. s. because of their extensive efforts at targeting that market. Nobody calls to mind images and sounds of the past and present. In the beginning, the head of jyp plays a james brown- type character, backed by the. Wonder girls, in a 1960s- styled american soul revue. The women"s dress and movements project a sexy but demure attitude that is adopted by many k- pop groups. The second half of the song is performed in a more modern pop style. This is the korean- speaking subgroup of the band exo. At the beginning of the video, the animated symbols represent the twelve members of the band. The narrator speaks of twelve forces splitting into two and then reuniting. Sm"s targeted marketing strategy of breaking bands into subgroups targeted to particular audiences is recast here as a mythical narrative. I got a boy. 2013.
