ECON 106T Lecture Notes - Lecture 7: Price Elasticity Of Demand, Product Differentiation, Laser Printing

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Industry profits: in econ 11, economic profits = 0, in reality, many industries have much higher profits: Industry analysis: identify factors determining industry profitability, provides context for strategic analysis, analysis depends on market definition, porter"s five forces, substitutes, competitor rivalry, new entrants, buyer bargaining power, supplier bargaining power, complements. Netbooks? ipads : it depends what question you are asking! You should think about: demand interactions: elasticity of substitution, strategic interactions: whether firm a reacts to firm b"s decisions. Substitutes outside the market: factors that determine willingness to pay, ignore strategic interaction. Fixing others" prices, markup determined by demand elasticity. With multi-good firms, elasticity is less clear: demand for iphones is inelastic, demand for iphone 7 with 128gb memory. Substitutes inside the market: pay attention to strategic interaction. Consider two products: what is a substitute: price of x goes up, and then demand for y goes up, if x and y indivisible goods, vxy

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